Myalgic Encephalomyelitis Recovery Testimonial

In 1989 I was medically diagnosed with Myalgic Encephalomyelitis or Chronic Fatigue Syndrome, due to chemical poisoning from pesticides such as 245-T, Network, Roundup, Asulox and Malathian and heavy metal poisoning from Mercury (due to toxicity from amalgam fillings in my teeth), aluminium and lead.

After consultations with many doctors, specialists and natural health therapists, including Homeopaths and Acupuncturists, I was told that I would never regain normal health again due to the length of time I had been ill with Myalgic Encephalomyelitis. At that time, I wasn’t able to work, couldn’t sleep at night, had no energy and reacted to almost everything I ate!

I was getting pretty desperate at that stage to get my health, life and career back to normal when I met Philip Rafferty while he was doing allergy testing in a health food store. As I already knew of my allergies, I thought I would put him to the test. You can imagine my surprise when in a couple of minutes of using Kinesiology; he was able to correctly identify what my allergies were.

My life at that time had been a real struggle. I had just undergone two years of medical treatment and was taking all the right remedies and nutrition; however, I was still suffering from extreme fatigue, hypoglycaemia (low blood sugar), chronic Candida, food allergies, poor concentration, short term memory loss, acne and had very little energy. I then decided to have several Kinesiology treatments, and to my surprise, I started feeling much better.

Kinesiology Got Rid Of My Allergies, Lots Of Health Issues And My Myalgic Encephalomyelitis
To help me understand, Philip explained that Kinesiology encompasses holistic health disciplines that use gentle manual muscle monitoring to obtain information about a person’s well-being. It may assist with pain, stress, allergies, TMJ problems, toxicity, heavy metals, candida, dehydration, learning, sabotages, and more. Kinesiology realigned the muscles in my body, and as the muscles are connected with the organs, puts the organs back into balance, and this allowed my body to assimilate nutrition and water properly. He said that by putting the muscles back into balance, that my body would be able to heal itself from Myalgic Encephalomyelitis.

While my muscles were out of balance, my body was using up all its energy just trying to function on a basic level, therefore leaving me with no energy to do anything else. After several Kinesiology treatments my food allergies reduced, my blood sugar came back to normal, the severe cystic acne on my face cleared dramatically, I started to gain weight and I had a lot more energy.

Amazing Results Recovering From Myalgic Encephlomylitis Lead Me To A New Career
At the time of seeing Philip Rafferty he started teaching Kinergetics, a new modality of Kinesiology here in Melbourne, Australia and asked me if I would be interested in learning this for myself. After having such amazing results and a full recovery from Myalgic Encephalomyelitis due to Kinesiology, I was curious to find out how it actually worked and why.

I found learning Kinergetics absolutely fascinating. After completing the whole series of eight levels of Kinergetics, I then trained to become a Kinergetics Instructor and began teaching Kinergetics in 1994.

Always interested to learn and grow more, I went on to attain a “Diploma on Health Sciences in Holistic Kinesiology” at the Kinesiology College for Energetic Sciences in Carlton, Melbourne, Australia.

I love practicing and teaching Kinesiology and Kinergetics, and seeing the life-changing results in my clients and mentoring students. I continue to work using my Kinesiology skills and knowledge using Transformation Coaching working with many people all around the world.

I work with clients with a broad range of issues relating to Myalgic Encephalomylitis, Chronic Fatigue Syndrome and Lyme Disease including resolving allergies, candida, heavy metal toxicity, emotional issues, stress, pain, TMJ, dehydration, sabotage and much more.

Things That Are Expected From a 24 Hour Emergency Doctor

More than the regular doctor who visits a clinic or a hospital, a 24 hour emergency doctor service is essential. Medical emergencies may crop up anytime. These situations are inevitable and irrespective of the nature of the emergency, an immediate helping hand is essential. Numerous hospitals have emergency medical services like a 24 hour emergency doctor service even after the visiting hours. Though any helping hand is welcomed at the time of adversity or an emergency, there a couple of things that are expected from a doctor, regardless the situation at hand.

• Always available: Emergency medical services comprises of two different parts. First is the pre-hospital care given to a patient and this includes the first aid measures taken. It also includes the transportation of the patient from the place of emergency to a hospital for which the ambulance services are used. The second division of the emergency service involves the transfer of the patient from one hospital to another in the case of an emergency or a need of better treatment and care.

• Transparency: A long drag speech in medical jargons and a series of tests and an illegible prescription is not what is expected of a doctor. In the case of an emergency, you need a clear picture of what is happening and not a haphazard answer. A 24 hour emergency doctor is expected to be dedicated and passionate about his work and understands the mental state of not only the patient but also the people with him. Telling what things mean, and what is to be done immediately is well appreciated.

• Respects you and your emotions: An ideal doctor must be able to listen to you actively, your problems and your worries without interrupting and intimidating you. In this busy world, rushed appointments have become a common thing, and it neither benefits the patients nor the doctor. More than respecting your time, it is essential that you are able to connect with your doctor emotionally as well. A certain level of trust and confidence is essential to make things easier for both. A clear idea of the big picture is essential before coming to conclusions and taking a decision.

• Makes decisions with you and not for you: You should always be a part of any decision that is taken for you. An ideal doctor must be able to understand that you know your body and routines better than anyone else. You have the right to ask questions regarding any tests or medicines prescribed to you, and a doctor is answerable to any of your doubts.

• Shouldn’t Keep money in mind: Doctors are one the most respected people in the society. It is a service that requires a lot of ethics, commitment and passion. A doctor cannot be successful if he just money-minded. The life-saving profession should be done as a service and not as a job.

Things To Keep In Mind When Choosing Laser Resurfacing Treatment

Gone are the days when you had to undergo invasive cosmetic surgery to take years off your skin. Today, laser resurfacing treatment helps to do away with wrinkles, fine lines, blemishes and the appearance of pores in a faster and more efficient way. Here are a few things to keep in mind, when opting for laser resurfacing procedure.

The Time When You Have Laser Treatment Conducted

Laser treated skin is more sensitive to sun exposure for at least one year after you perform the procedure. Many surgeons recommend going in for acne scar treatment and other kinds of skin treatment during the winter months. This is because, daytime hours are shorter and you spend most of your time indoors.

Laser Treatment May Or May Not Hurt

Most patients and doctors tell you that the pain can resemble a rubber band snapping against your skin. But all in all, it depends upon the area and depth of treatment, the laser and an individual’s endurance level. Some types of skin treatment require an anesthetic injection or intravenous sedation.

Choose Your Laser Treatment Professionals Wisely

It goes without saying that skin tightening, microdermabrasion or laser hair removal is the most effective and result oriented when performed by a qualified professional. An amateur won’t be able to offer accurate and desirable results. Opt for a professional based on their qualification, experience and training.

Your Skin Reacts To Certain Medications after Laser Treatment

Make sure your practitioner is well aware about your medical history and the kind of supplements and medication you are currently taking. A surgeon, who is unaware about your situation, can unknowingly prescribe medications which can cause skin reactions. It is best to keep all your cards on the table to avoid complications and speed up recovery.

Consider Going In For Multiple Treatments

Sometimes you may need more than one treatment to feel satisfied with the results. In these situations you need to be patient, take your prescribed medications and ensure you follow the doctor’s advice to the T. Once the treatment is complete, you are sure to be rewarded as the results you obtain are long lasting.

If you are thinking about going in for a laser treatment, make sure you consult a knowledgeable and well experienced professional who knows the nuances that go into these kinds of procedures. Rest assured, you get the skin you want and look younger even though age tells you otherwise.

How to Safeguard Your Immune System

The immune system of a human body is a network of cells, tissues and organs that work together to defend the body against the attacks by the ‘foreign’ invaders. The term ‘foreign invader’ is used for the bacteria, parasites, fungi and other viruses that can lead to illness through infections. It is the job of an immune system to keep these infectious organisms out and destroy them.

Though unseen, the immune system cells are constantly gobbling up with the bacteria and blocking viruses from invading your cells. Similar to your heartbeat and indigestion, the immune response is a system that functions on its own and you don’t control them. But, there are a lot of practices that can work as your helping hand. Some of such practices are:

Good hygiene- The first step to begin with the defence is to keep all prospective germs at bay. How can it be done? By following good personal hygiene habits. Stop infection as it begins and before it begins. Make sure you avoid spreading your infections to others with these simple measures:

  • Wash your hands regularly with soap or use sanitizers 5-6 times a day. Always prepare or eat food after washing your hands and every time you use the restroom.
  • Whenever you sneeze or cough, make sure you cover your mouth and nose with a tissue in order to avoid its germs infect others.
  • Always bandage all your cuts because if left open, it can become septic and harm your immune system. If you have any serious cut or wound anywhere on your body, get is examined by the doctor within due course of time.
  • Do not touch your healing wounds and do not squeeze pimples because doing so allows germs to enter your body.

Vaccination or Immunisation- A number of serious infections can be prevented by immunisation. Whereas vaccination is used to cure a sore arm or low fever. The vaccination is generally safe and effective in curing such diseases. And when it comes to the infections, consult your doctor for the immunisation status. A number of health care providers and centres provide immunisation services. Generally:

  • Children should be given all necessary immunisations and vaccinations as and when recommended by the doctors.
  • All adults should make sure their vaccinations are up-to-date.
  • Travellers should get additional immunisations before their date of journey.

Food safety- Mark yourself safe from the causes of food-poisoning not because they are life-threatening but they can lead to serious medical conditions sometimes. For this, you have to prepare and store your food safely. Take necessary precautions to kill germs or to prevent them entering your immune system:

  • Wash your hands with soap and water before and after each time you handle a raw food.
  • Rinse all meat, poultry, and fish under running water before cooking. Rinse all fruits and vegetables under running water before cooking or serving them.
  • Separate raw foods and cooked foods, and never use the same utensils or cutting boards with cooked meat that were used with raw meat.

Healthy travel- If you’re planning a trip, make sure you consult your doctor once, for, if your body needs some immunisations and vaccines before you make any travel. Consult your doctor at least 3 months or as early as possible about your journey and ask him about the precautions you have to take during your visit to the place.

6 Healthy Packaged Foods That Save You Time And Money

When choosing packaged foods, it’s important to read the labels. This can be time consuming but worth it. To save time, try focusing specifically on foods low in sugar, low in salt and high in protein. Stay away from anything containing high fructose corn syrup which is an unnecessary sugar additive. Why do we even need sugar in bread? Foods with the fewest ingredients are best. If you don’t know what an ingredient is, chances are it’s not good for you.

Marketing techniques labeling foods as Lite, gluten free, healthy or wheat may not always be the healthiest choice. As an educated consumer you should know the difference. Many so called “wheat” products may not be whole grain or made from whole wheat. The first ingredient should be whole wheat flour. Wheat flour, unbleached wheat flour, multigrain, enriched, and stone-ground wheat flour are alternative ways of saying “refined white flour.”

To save you some time in the grocery store, I’ve compiled a list of packaged healthy foods that can also save you money. Here are 6 packaged foods that I recommend:

1. Canned beans. Opt for the low salt version if you can. Always rinse the beans thoroughly to wash away any unnecessary salt. Try to avoid beans with sauce or refried beans that tend to be high in sodium.

2. vegetables. Plain vegetables without sauces and added salt are a healthy and delicious addition to any meal. Steamables are a great choice when you’re in a hurry or just too tired to cook. They are quick and easy and leave you with little clean up. They can be more expensive, so stock up when they’re on sale. I’ve found them on sale for as little or close to $1 a bag.

3. Frozen berries. Not only are they delicious, but can really save you money. Especially in the winter when berries are out of season and more expensive. Try mixing them in plain Greek yogurt. Or serving them with pancakes or French toast. It makes a natural sweet sauce. Sometimes we thaw them in the microwave, making them a little warm to pour over our pancakes. Try topping them with a dollop of Greek yogurt too. It gives it a taste that’s almost like a crepe.

4. Nut butter. If the ingredient says almonds, you have a winner. It takes some time to stir, but if you store it in the refrigerator, you shouldn’t have to stir it again.

5. Low sugar cereals. Ideally cereals should have less than 6 grams of sugar. Opt for whole grain cereal such as toasted oats and muesli. Unsweetened instant oatmeal can be thrown in the microwave for a quick & healthy breakfast.

6. Canned Tuna fish. Packed in water. This is a quick and inexpensive source of protein. I pack my tuna salad with lots of vegetables like onions, celery, carrots, vinegar, pepper and olive oil mayonnaise (it tastes just like the real thing without adding as much fat and calories).

When choosing pre-packaged foods just remember, marketing can be deceptive. The fewer ingredients, the more natural the product. Look for whole wheat flour as a first ingredient when selecting whole grain foods. Try to stay away from processed foods that are high in sodium, sugar or contain high fructose corn syrup.

Top Ways to Prevent Chronic Disease

Even if you have a family history of chronic diseases, you can take steps to prevent these conditions and maintain your health for many years. Studies show the best ways to prevent chronic diseases include:

Eating Healthy Foods
No diet has to be perfect, but you should strive to eat nutritious, lean foods as much as possible. A healthy diet should always include foods like:

  • Vegetables and fruits
  • Lean meats like poultry
  • Fish
  • Nuts
  • Beans
  • Whole grains
  • Healthy fats like olive oil or avocados

By filling your plate with these items, you’ll rarely have space left to eat sugary or fatty foods that can increase your risk of a chronic disease.

Staying Active
You don’t have to run marathons to see the health benefits of exercise. Simply walking for about 150 minutes each week can help your body stay healthy. Even if you walk in short 10 minute intervals, you will see healthy benefits.

For extra health benefits, incorporate resistance training to build strong muscles and bones.

Maintaining Low Blood Pressure
High blood pressure (hypertension) can hurt your heart and your kidneys. While a healthy diet and exercise should keep your blood pressure healthy, be sure to check your blood pressure at least once a year and take blood pressure medicines as your doctor recommends.

Sleeping Well
Sleep may play a larger role in your health than you think. People who are sleep deprived tend to have higher levels of stress, higher blood pressure, higher blood sugar and poor metabolism. Proper sleep helps your body work well.

Keep a Healthy Weight
If you are already at a healthy weight, work to maintain that weight through proper diet and exercise. If you are carrying a few extra pounds, work with your physician to find ways to lose weight that work for you. Everyone is different, and no single weight loss plan works for everyone. Keep trying to find the plan that’s right for you and your lifestyle.

Don’t Smoke
Smoking has countless negative effects on your health, increasing your risk for heart attack, stroke, lung cancer and more. If you need help quitting smoking, speak to your physician. Your physician can help you find smoking cessation support and give you access to prescription medicines that might help you quit.

Remember, your doctor is your partner in healthy living. If you have any questions about preventing or managing chronic disease, always ask your physician for help.

Knowing the Basics of Interventional Pain Management

Anyone, who is dealing with chronic and/or acute pain, knows the “pain” associated with the condition. In most cases, patients spend a considerable amount of time with primary care doctors, physical therapist, and specialists, hoping to find a more permanent solution. Interventional pain management is a practical alternative in such cases, where the concerned patient has tried all other treatment options.

Understanding interventional pain management

Interventional pain management is a specialized field in medicine that deals with the diagnosis and treatment of chronic and/or acute pain and other related disorders. This is more of a “multidisciplinary” approach, which is offered by a team of experienced doctors and healthcare professionals. With interventional pain management, doctors aim to reduce chronic and or acute pain, besides focusing on better living. The treatment is entirely different from other forms of pain management because there is no direct dependency on pain-relief medications. In most cases, a physician may refer the matter to a pain management doctor, who will decide on the line of treatment, depending on the facts of the case. In case of interventional pain management, pain management physician will work together with chiropractors, physical therapists, occupational therapists, psychologists, neurologist, and orthopaedic surgeon as needed to treat the condition by utilizing minimally invasive procedures such as epidural injections, facet blocks, trigger point injections, etc.

Things worth knowing

Interventional pain management is particularly beneficial for patients who are suffering from neck and back pain. Physicians may use more than one approach to the condition, depending on the diagnosis. The use of steroidal injections in the joints and epidural space is quite common, while injections are also used to treat a spinal nerve root, which is diagnosed as the source of pain. Branch blocks are also used for diagnostic purpose followed by radiofrequency ablation, while doctors may also use additional injections in the facet joints. Discography is also utilized to find the possible cause of pain, and in this procedure, a special dye is used in an injectable form into a disc to understand the pathology better.

In some cases, minimally-invasive procedures like “Radiofrequency Ablation” can be used for the medical branches, so as to restrict the movement of pain signals. Doctors may also suggest the use of heated electrodes for certain nerves that carry the pain signals, and this process is also known better as Rhizotomy. Not to forget, physical therapy and other forms of occupational therapies are also used for the treatment. Doctors also suggest lifestyle changes to patients, if they find any hope for better health.

The first appointment

You need to visit an Interventional Pain Management specialist, who will do a thorough exam to understand the possible concerns and issues related to the condition. Doctors may also suggest a few tests including x-rays and MRI for accurate diagnosis. You must also discuss the other kinds of treatments you have tried for your condition, and as required, doctors may suggest a line of therapy, after discussing the expectations, costs and other aspects.

Ethical Dilemmas Doctors Have to Confront

The ethics and professionalism in medicine are of core importance when it comes to the role of the physician in his code of conduct.

With the great prestige and nobility in this profession comes the great responsibility in doctor’s hand, as they have to go through quandary in situations when it comes to cases like euthanasia, abortion, making a decision of who even makes it onto a waiting list for organ transplant, quick and life-changing decisions, psychological pressure from the loved ones of the patient, the patients family blame the doctors if the patient is unable to make during surgery, they should understand that death is imminent and the doctors do, whatever they can to save a life.

The doctor must explain the procedure to the patient and give him full information about the benefits, risks, positive and negative effects, leaving up to the patient to make the choice about undergoing the surgical procedure. The doctor should not perform the surgical intervention, only taking into consideration his personal gains and benefits. His first priority always has to be the patients’ health and to act in the best interest to protect the patient from any kind of harm. The doctor should be impartial when it comes to the selection of deserving cases and their needs, and on the basis of their degree of sickness.

The one of the most important and foremost ethical concern is taking an informed consent. Informed Consent is taken in advance from the patient, it is an agreement or a gesture to permit the doctor to have his medical history, undergo examination procedure, diagnosis, treatment, and intervention. The patient should be competent, well aware; mentally and emotionally stable. In some cases, the patient in spite, of his serious condition, refuse to agree with the intervention or surgical procedure, where then doctors have to make a decision for the welfare of the patient.

The information of the patient can only be breached if:

  1. himself asks the physician.
  2. In the case of children, the information is conveyed to the parents; as they are very
    young to handle their condition.
  3. There is a need of the help of the healthcare team in solving the case. Whether, the disclosure is for the criminal investigation of crime or harm to others, assault case, protecting the vulnerable; such as in child abuse case.
  4. For research purposes but only as anonymous and after taking consent from the patient.
  5. When it comes to public interests it may be breached when a patient has a highly contagious disease such as tuberculosis; the doctor has to inform the patients family so that precautionary measures can be taken. If the patient has a sexually transmitted disease, let’s say HIV which is a communicable disease, the doctor may disclose his disease to his partner in order to protect from the risk of getting the disease.
  6. State registries where officials keep track of cases like diabetes, cancer, HIV/AIDS, Alzheimer disease, Amyotrophic lateral sclerosis, and many other diseases.

It is the duty of the doctor to act in his best interest while dealing with a case, abide by the principles in common clinical situations, and work in the beneficence of the patient and do no harm in the treatment procedure.
The common ethical conundrums that doctors’ have to face in their course of profession:-

1- Euthanasia:

Euthanasia or physician-assisted suicide is considered as one of the supreme problems when it comes to ethics of patients treatment. The decision of euthanasia by the patient or his family is made in order to reduce the suffering of the patient in his terminal sickness. It can be voluntary or involuntary. When the patient makes a decision, it is voluntary. When the physician makes a decision it is involuntary. However, may it be voluntary or involuntary, it is unethical.

The World Medical Association issued the following declaration on euthanasia:-

“Euthanasia, that is the act of deliberately ending the life of a patient, even at his own request or at the request of his close relatives, is unethical. This does not prevent the physician from respecting the will of a patient to allow the natural process of death to follow its course in the terminal phase of sickness.”

2- Staying within their boundaries:

Doctors have to work long hours, off work, and even operate in odd hours in hospital settings and have to treat patients irrespective of their age, gender, and other attributes. They have to work in coordination with other staff members, the nurses, anesthesiologist, interns, assistants and many related members. Personal relationship or intimate relationship between the doctor and any other member like, his fellow, intern, other staff member is unethical and is prohibited. Patients often offer gifts to the doctors when their treatment intervention has been successful, or when the surgery goes well. It is quite fine, to accept those gifts as long as they are in the form of sweets or bouquet. The patient who brings gifts during the intervention may cause trouble, it may be the sign the patient needs more of the doctors’ attention. The physician should simply show reluctance to such presents and should not accept them by justifying that its’ against the ethics of their respective field.

3- Organ transplant:

Unfortunately, the availability of the transplant organs is far less, than their demand. Doctors have to make a tough decision here, that who will receive the next available organ and who will not, keeping in view the whole scenario, and what criteria is used for determining the donor. The surgeon should opt to give the transplant organ to the deserving patient on the list, on the basis of his health condition.

The physician should be approachable, equitable, able to communicate effectively and compassionately respecting the dignity of the patient regardless of his race, ethnicity, cast, choice of lifestyle. He should be dedicated to his profession, attenuate the pain of the patient by all means, preserving the health and enhancing the quality of life.

Strategic Process for Site Planning

Real estate site selection can be a complex web of evaluating store attributes within a potential store trade area. The process utilizes both a science and an art to the overall selection process combining a number of factors that weigh on the viability of the location. Complicating the process is that each location has its own special attributes, which makes site selection more directional in nature as opposed to a cookie-cutter process. That being said, here are some key attributes that should be considered in the overall evaluation:

Traffic Counts – While these are clearly site specific (think of the difference between a rural site and an urban site), analyzing the traffic counts will help offer a predictability of volume. The key is to understand what the potential traffic patterns are for the site before one can look solely at traffic counts. If a road carries a number of cars, but that road does not feed well into the site, the traffic counts may be misinterpreted. Understand the natural flow into the site before assessing the traffic counts. One way to gain some perspective on how traffic counts mirror volumes is to compare existing site volumes with their traffic counts. Many operators jump right into new site selection without looking back at existing sites and creating a model based on their geographic areas. This may give you a more reliable predictive model for your future sites.

Population Counts – Population count is the next logical indicator for your location. Not only do you want to look at the population count as it stands today – and is it enough to support a site – but also how has it been trending. Positive growth indicates a viable marketplace while negative trends may raise a red flag. In addition, gaining a better understanding of the ethnicity and socioeconomic trends in the trade area will offer a better snapshot into the merchandising mix that should be presented at the site.

Seasonality & Geographic Nuances – Determining whether the site is seasonal or not should factor into your analysis. Operators shouldn’t necessarily shy away from seasonal type stores but rather not be surprised by them after they open. Closely related to seasonality would be a trade area driver – i.e., a mall or theme park – that may positively or negatively impact your store’s performance. Monitoring these outside forces will tighten up your model. In addition, look for the non-seasonal enhancements or barriers to your site. A river that bisects your trade area, for instance, will effectively cut your traffic to the store no matter how close in proximity the homes are. Even certain companies can impact your site. A large manufacturing facility that releases a number of employees at the same time can cause bottlenecks in the traffic flow that will cause potential customers to avoid the area at these peak times.

Visibility – This may be more anecdotal than the other attributes but should still be a consideration. Judging whether the site is easily viewed from afar as opposed to a site that is hidden by overgrown trees should be a factor. Driving the site from all four directions allows for the owner to gain the perspective of potential customers as they approach the location. Other considerations would include that speed of the traffic as it approaches the potential site. If the traffic flow is traveling at too great a speed or drivers are distracted due to complicated traffic patterns, the opportunity to notice your location is diminished.

Competitors – Obviously, understanding the competition within the trading area is critical. I would approach this competitive evaluation in a three-fold fashion: a) gasoline, b) convenience store, and c) quick-service restaurants. Look at the competitive landscape in degrees of competition – meaning, some competition has greater negative impact than other competition. Ranking your competition based on this impact for all three categories will paint a more holistic overview. Keep in mind, that some competitors may impact only the gasoline while others may have a greater impact on convenience product sales. With the c-store industry creeping further and further into food-service, mapping the quick service restaurants in the trade area will give you a better indication of the viability of your food-service operation.

Location – Location, location, location. There are many factors that come into play when picking the best location. Is it a premier corner? What day part side of the street is the site? Is there easy ingress and egress in and out of the location? Are there divided highways in front of the location that make access more difficult? Is this an inside lot location and not even a corner? What is the length of the property frontage? There is a myriad of considerations for the actual site location that need to be evaluated in the context of the other attributes.

Let’s face it; there are a number of variables that come into play. While one cannot be certain that accurately depicting all of these attributes into a real estate site evaluation model can guarantee success, it will at least put you in a better risk aversion position. That is the science of it.

I have been around the block long enough to know that some stores simply defy their science and just work. The art of site selection is far harder to quantify than the science. While those stores are the anomaly, evaluating new locations by putting their attributes through the litmus test above, helps minimize the downside risk of opening an under performing location.

Make More Sales By Being Contrary

Here’s something I’ve been playing with, and my results have been pretty good, too.

A few months ago a friend was launching a big product with lots of cash prizes for the top affiliates. I knew there would be tons of affiliate competition, with every affiliate trying to out-do the others with bigger and better bonuses.

How to compete?

I decided not to.

Instead, I thought about what every affiliate’s bonus pages would look like: Highly polished, slick, professional, lots of graphics, videos, etc.

Odds are they would all start to look very much alike, right?

So I thought… what if I did something different?

What if my page looked like something you might get in the mail – black and white sales letter, using the Courier typewriter font, very old-school looking…

And what if, instead of a highly polished professional photo of myself, I used one where I just woke up? Or one where I just finished exercising, or just finished the yard work?

In other words, I looked like the guy next door and not some slick marketer.

Taking this thinking to the next level, I decided I didn’t want to spend time or money on creating a bonus. Everyone else was doing that, so why should I?

Instead, I would hold a live class. The homework would be to go over the program before class. Then in class we would implement, step-by-step, what was in the program. And I would record the whole thing, so people could just follow along.

In case you’re wondering – it worked beautifully. My sales were a very decent 5 figure number, and my commissions were half that plus bonuses.

And one more thing – I cheated, too. I had my virtual assistant run the class for me. She got to learn some great new skills, and I put less than 2 hours into the entire project.

The takeaway: When you have a lot of competition, it’s time to stop directly competing and find another way.

If they are using tons of graphics and slick videos, you go with a 1980’s black and white typewriter look.

If they are offering bonus packages filled with 5, 10 or 20 products, you offer no products (I offered hold-your-hand training, which in my opinion is worth far more anyway.)

You get the idea.

Do you know what would work even better than that?

MAILING the actual letter. Yup. Talk about old school. If you collect real addresses of your BUYERS, you might consider doing this on big ticket items.

I know marketers who do this. They are few and far between, and they are KILLING it. They only mail to buyers, which greatly improves their conversions. They use a service to send out the mailers for them. And they make more on one of these mailings than most successful marketers earn in 6 months.

Which brings me to my second idea… if you don’t already have the mailing addresses for your buyers, start collecting those now.

When you have a sizable portion of them (at least 200, preferably 500) approach a marketer with a product your list would love. Make sure there is plenty of profit in that product. Take the sales letter, adapt it to a black and white mailer (cheap to produce) and send it to your buyers.

See what happens. Tweak, rinse and repeat.

You can easily DOUBLE your income using this method.

Know why? Again, because it’s contrary. It’s different. Almost no one is doing it.

Your customer gets maybe a half dozen pieces of mail in a day. Two are bills. Two are sales flyers from local businesses. One is a catalog.

And then there’s that mysterious white envelope. Yeah, it’s going to get opened. Yes, it’s going to get read.